Our story

Different worlds, one shared love of dessert

Frezero began with a simple thought: the best brands are created when different worlds come together around a shared passion. For us, that passion is the joy of dessert, and the belief that the experience around it matters just as much as the first bite.

Our founding team brings together three distinct perspectives. Amit brings the discipline of global video gaming and the experience of leading teams across markets. Ankur brings a finance professional's eye for building a business, paired with experience creating a consumer brand that found customers on Amazon. Nupur brings the world of interior design and Vastu consulting, with experience designing cafés and restaurants where people gather, linger and make memories.

Different careers, different strengths, one shared appetite for creating something distinctive. Together, we set out to curate Frezero: a contemporary dessert brand with gelato and sorbet at its heart, a menu that reaches beyond the scoop, and a setting designed to bring people together.

Our first expression of that idea is a collaboration with Breakroom 65 at M3M 65th Avenue, Gurugram. Here, the pleasure of a carefully chosen dessert meets the excitement of PS5 gaming, virtual reality and racing simulation. It is a place to taste, play, connect and come back for more.

Our belief

Dessert should be more than a finish to a meal. It can be the reason people come together.

Our mission

To create a memorable, modern dessert experience through a thoughtfully curated menu, welcoming spaces and playful moments that bring people together.

Our vision

To build a distinctive Indian dessert brand recognised for flavour, experience and the way it turns an everyday craving into an occasion.

The founders

One brand, three perspectives.

Amit Chadha

From global gaming to the joy of gelato

Amit's professional world has been built around video games: not only the worlds players see on screen, but the global teams and production systems that bring those experiences to life. Over a career spanning more than two decades, including 15 years at a major global gaming services company, he progressed from project management into senior global production leadership and helped lead a global team.

That experience shaped a belief that great experiences are designed with intention. Frezero is a new expression of that belief: instead of creating experiences through a screen, Amit is helping create a real-world place where people can enjoy excellent desserts, play together and make time for one another.

Ankur

A builder's mindset, from finance to consumer delight

Ankur brings the perspective of an NBFC professional and a builder who understands that a good idea must also work as a business. Alongside his finance career, he created a consumer brand that achieved strong sales on Amazon, learning how products, positioning and customer trust come together in a competitive market.

That mix of financial discipline and consumer-brand experience now informs Frezero. A brand earns loyalty when the promise is clear and the experience delivers, and Frezero is being built to make that promise delicious, distinctive and worth revisiting.

Nupur

Designing places people want to return to

Nupur brings a design-led perspective shaped by interior design, Vastu consulting and the creation of cafés and restaurants. Her work is about understanding how people move, gather, feel comfortable and experience a place.

At Frezero the environment is part of the product. Nupur's contribution brings the brand's visual world and physical experience into alignment: thoughtful, welcoming and contemporary, with a sense of occasion that never overwhelms the simple pleasure of a good dessert.

Global experience design. Business-building discipline. Spaces made for people.